Business

Five Tips You Need to Know to Take Better Photos

May 22, 2017

We’ve received countless questions about our photos since we started our travels. If you’ve been following us since the beginning or even just in the last few months you know that Amy of Amy Frances Photography took all of our photos up until just a few weeks ago. We were nervous to take the photography on ourselves when we left NYC and anticipated some growing pains, but to be totally honest Amy really set us up for success. Amy has taught Zack and I the majority of what we know about our cameras, how to get a better shot and has even helped us with editing. When the questions started coming in I reached out to her and asked if she could put some tips together for you guys who are interested in improving your photography!

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How to Navigate Partnerships with Brands as an Influencer

April 25, 2017

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Over the past year I’ve had the opportunity to work with brands like Google, Gap, Thirdlove, TurboTax, Noosa, Origins and then some in partnership with the influencer agency, Collectively. As I’ve built my relationship with Collectively, I’ve learned so much about navigating partnerships with brands and since this is a topic I get so many questions about I thought I would share my tips and tricks for working with brands as an influencer. I admit that because influencer marketing is still such a new concept, there is still so much for even me to learn. For those of you who don’t know what influencer marketing is here’s the gist, it’s “a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.” To break it down a bit more, brands hire people like myself with an audience on social media or readership on their blogs to share about products or services in an authentic way that highlights their experience. Since this business is something that I honestly stumbled into after having Owen, I’ve experienced quite a learning curve and I’d love to make the process easier for those of you just getting started. I’m here to answer any questions you might have so feel free to leave them in the comments, and for those of you in the same field I’d love to hear your thoughts on the subject and anything you’ve learned along the way. Here are my top ten tricks for navigating partnerships with brands as an influencer!

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Keeping Household Mag. Organized

April 22, 2017

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I mentioned at the beginning of the year that I wanted to share more behind the scenes business hacks and what not, which I have loved doing. I’ve covered tax information, how to build your Instagram brand and now I’m sharing some insight into staying organized with clients. For me organization these days comes down to one word – HoneyBook. I first tried HoneyBook as a studio manager for Amy (Amy Frances Photography) and was immediately hooked. Around the same time I started working for Amy, I took the leap to take Household full time, and to be completely honest my system for keeping organized was a little wonky. It took a combination of emails, google sheets, countless checklists and Paypal invoicing to keep things in order and even then there was quite a bit of anxiety associated with the whole process. I was constantly having to check and recheck all my various sites and apps to make sure they all aligned and found myself digging through emails all the time and having issues finding exactly what I needed to in a timely manner. To put it simply, it was not efficient.

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