My Advice on Creating an Instagram Strategy

November 1, 2017

I had a conversation today with a close friend about building out his Instagram strategy, what advice I might have and where I believe the platform is heading. I’m the first to admit that I’m not holding the answers to much when it comes to Instagram and that I have no idea what the future holds, but experience has definitely taught me a thing or two.

It seems like so many brands, influencers, artists and other businesses these days are strategizing more than ever before. For the longest time my Instagram was a place to document and find beauty in the otherwise mundane moments, to connect with moms and for an occasional styled post when my home was particularly clean.

Recently I’ve seen accounts going to new extremes to find ways to increase their engagement, stay on trend and define their brand. Since Instagram has been both a passion and a business for me there’s always the constant push and pull between listening to my gut and keeping up with the joneses, but the gut always wins for me. Always.

The realization I had today is that my strategy can still be authentic and it can still be high quality. Sure, I might not top the charts like other influencers and bloggers who are getting ultra creative with their family images. Even if that was something I wanted, I can hardly get Owen to stay still for a family photo without the bells and whistles. That being said I have found new ways to strategize that make sense for me, my vision for Household and what speaks to me creatively. Here are the five ways I’m working on my Instagram strategy.

1. Share words that are close to the heart. I’ve been keeping a journal the past couple weeks and making an effort to write down things that resonate, inspire or make me think. When I have time to write I refer to my notes, expand and see if there are points there that are worth sharing. I know it seems like a lot of work and maybe even silly to some people to put such effort into an Instagram caption, but more than anything else the conversations I’ve had through social media are what keep me invested.

2. Work on improving our visual content. We recently picked up a new camera and I’m SO excited! While I love our current aesthetic for Household I’m looking forward to experimenting more with this new camera, incorporating video and taking our camera with us more frequently to catch those natural, unposed moments that I love so much.

3. Experiment with posting times. I’ve always leaned on Instagram analytics and Iconosquare to help select the best times to post, but I’ve been experimenting with new times and it has mostly been really positive. Pay attention to when your hard work is the best received and stay consistent!



4. That being said, if you don’t love it don’t share it.
Instagram is oversaturated as is and I always find that when I’m forcing myself to share something in order to stay consistent it’s never as well received. Don’t confuse this as what other people might like or dislike – this is about you! For me this means asking myself, “will this post inspire or provide solidarity to someone following along?” If the answer is no then it might just be something I want to keep private for me.



5. Connect with your community.
I’ve been making an effort to share articles, podcast episodes, quotes and fellow Instagram accounts that inspire me in my stories. Not only does this help to create content for your stories, but you’re doing so in a way that supports the people putting quality content out there online.


I’d love to hear what has been working for you guys too!

Leave a Comment

  • Love how transparent you are with your work. Authenticity is greatly appreciated. Of course you have to be strategic and analytic of what you post since it is a business, but the vibe of what truly matters to you shines through!

  • Thank you so much! We’ve all gotta help each other on this social media ride we’re on, right?!

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