Knowing When It’s Time to Pivot With Your Business

April 2, 2019

I’ve been feeling the push for quite awhile, but a few weeks ago it really hit me that it was officially time to pivot with my business. I have been disenchanted with social media for months, if not longer. I know a lot of you share the same discontent with the way you personally interact with these apps that we put so much time and energy into (and clearly we’re not alone, welcome additional apps to help you manage your usage). But as a business owner and one who despite my best efforts, put too many eggs in the old Instagram basket, this weight has felt unmanageable.

This business, Household Mag, was a fortunate accident. The day I started the blog and Instagram account I had zero clue that there were people who actually made a living from this. It was an honest creative outlet for me when I was pregnant with Owen, new to New York, setting up our apartment and messing around in my kitchen. The idea of anyone aside from my mom reading my articles or liking my Instagram posts was so outside my intentions of creating these channels. In fact, it wasn’t until over six months after launching the site that I even obtained an LLC and started bringing in any sort of income. All of which felt like I had won the lottery because, how on earth was I making money from this?!

Fast forward another year and I had also launched an online shop (Household Shop) and our parenting podcast (Mom and Dad Made a Podcast) to make my best efforts to stretch my business outside of the standard blogger scope. I was making enough (not a ton, but enough) to quit my part-time jobs and pursue the business full time. I was hesitant to do this for a number of reasons, but my gut feeling was ride the wave. It was obvious then that it wouldn’t last forever, but having the opportunity to stay home with Owen and work for myself writing, developing recipes, selling household goods, recording podcast episodes and creating content was something I could not pass up. And so I took the leap and for two full years I supported myself without too many hiccups.

Over the last two years I have had the opportunity to travel the world with my family for a total of eight months, work with countless brands I admire, improve my writing, move back to New York, start another podcast (Building Household with Hailey & Amy) and most recently conceive a baby girl who is arriving in September if you’ve missed it! I have grown this business into something I am truly proud of despite how I feel about social media and its impact. I have always strived to keep things honest here (hence this post you’re reading) and create content that hopefully brings value to your lives.

As this industry becomes more and more saturated and the competition becomes more steep, it’s becoming apparent that I can no longer rely entirely on sponsored content with brands as my main source of income. Initially I took this hard. And I know what you’re thinking, boo-hoo you have to get a normal job! And you’re not entirely wrong. Although I felt like I had somehow failed when I came to this realization a few weeks ago, it’s pushing me to pursue what I truly love, writing.

Household Mag will still be here, but I am starting to write for some other publications and I’m feeling better than I have in awhile about it all. Household will still have the occasional sponsored post for as long as our family needs it and the brands we love are willing to work with us, but overall the site will shift back to what it was initially, and will always remain the honest site it has been. Plus we will begin to take on some contributors which I am over the moon about. Our focus will be more on the site than social media, but you will still find us there on occasion too.

It’s an exciting, vulnerable time for me but I feel like it’s everything I’ve wanted and needed and I’m happy. You might be scratching your head thinking okay cool, this is a lot of information for something you probably could have done without too much hoopla or any sort of announcement, but there are a few reasons I wanted to share this side of things with you.

For starters, a lot of you reach out to me hoping to pursue a career similar to mine and I think it’s important that you know the truth about the realities of this industry. Not that they will always apply to you, but it isn’t necessarily an easy job. It’s a constant hustle to sell yourself, your brand and fight for your worth and in my opinion the more personal your work is the more personally you take it. When it comes to social media, that toxicity we all feel is that much more intense when your paycheck depends on it. Recently I missed out on a $10,000 project because I don’t get enough “likes” on my pictures. Even with a healthy mindset about social media it’s hard to not feel less than your peers. I know it makes people feel uncomfortable to talk about finances but here I am you guys. This year (2019) has been rough, unmanageable honestly. Thank goodness for Zack and his solid job because things would be looking different if I was on my own. Sometimes you have to just know when it’s time to pivot and for me there were enough reasons to do so, finances being the essential cherry on top.

So here goes nothing! Change is scary but I’m ready to transition and embrace the unknown and this new time. Thank you for continuing to support my journey here. It means more than you know!

Leave a Comment

  • This is so exciting! I can’t wait to see How your site evolves!

  • Kristina

    You’re truly so gifted, Hailey. I’m so happy to have e-met you in this space and I sincerely look forward to watching your journey continue. And a baby GIRL!!! Gahhh!!! XOXO from Boston 🙂

    • Thank you so much Kristina! So happy to have e-met you here too! Can you believe it?! A GIRL! So exciting! Thank you for everything!!

  • I wish you the absolute best. You have so much talent and have inspired me as a parent and homemaker over the last three years! I started following you after I had my daughter in August 2015. I have found a sense of comfort in watching another mom grow and learn in this crazy time of our lives. I have limited my social media but will check in on the blog and continue listening to the podcasts!

    • Thank you so much for sticking around these past few years Amanda! I totally know what you mean about following other parents who are quite literally at the same stage of parenting as you. It’s SO comforting and I’m so glad that I can help provide some of that for you! Love having you here <3

  • This sounds beyond amazing!!! Wish you all the best in doing what you love most.

  • Congrats, Hailey! I miss the days slower paced, long-form blogposts and wholeheartedly support this pivot. Looking forward to seeing what is to come for you!

    • Thank you so much Meg! That means the world to me. Thank you for being here!!

  • You know I feel every word of this, Hailey. I’m so happy for you that you’re making positive choices to be happy and have a financial foundation for your family. You are 100% not alone with these feelings, we are in different industries as you know–but social media has always been a driving force for my business and a way to express my creativity. It lately just makes me feel insufficient. Sending you tons of well wishes with your “pivot”. I know you’ll do amazing things with any path you choose and of course, I’ll still be here to be inspired:)

    • Thank you for this Erin! I knew you’d get it and honestly I’ve talked with so many shop owners who share your same frustrations with Instagram. Once a very helpful tool, it has now become something that makes so many business owners feel insufficient and I think it’s important if it feels right to whoever that they focus on what they actually do vs. sharing on social media you know?! I mean, I know YOU know! 😉 Thank you for your support and for being here!!

  • I loved reading this Hailey! I feel like there is a big push back to blogs and creating content that is controlled by us vs social media. I just started posting recipes on my blog again. Can’t wait to see what you create! xo Carla

    • Hey there Carla! I’m so glad you’re publishing on your blog again. I remember that there was a time where I was like, hmmm is it even worth it to write on the blog but I’m so glad I pushed through and continued to regardless. You’re right when you say we have control over our sites vs social media and that’s where I’d like to put most of my energy! Thank you for being here!

  • This is such a fantastic and brave leap forward!!! I’m just mega happy for you Hailey, you are such a visionary influencer and I’m so happy and grateful for having encountered your inspiring IG journey- I’m quite sure that most of the time I’d just click your profile as I couldn’t be bothered to scroll down the millions of other “wonderful” posts in that space. You are a shiny star if not the sun and the moon, and I really believe in your talent. Can’t wait to see your dashing and stunning future journey!!! Xo

    • Nina! My heart! Thank you so much for these kind words about well, everything you said here. I’m so excited about this leap and just feel so supported by you and the rest of the ladies in this wonderful community we have created. Thank you a million times over!

  • Trish Papadakos

    Hailey! A baby girl?! Congratulations!! I still look back to so fondly on first meeting you (our first solo mama trips!), and have enjoyed following your journey (relying on your blog to follow along, after my Instagram hiatus started over a year ago now). I wish you all my best with the next stage for you, both personally (mama of 2!) and professionally. You’re gonna rock it! 😉

    • Oh Trish! I’ve been thinking about you so much lady. Glad your name just popped up – I’ll have to shoot you an email. Thank you so much! We are thrilled and I cannot believe that this September we will be a family of four. It’s wild. Are you blogging at all? I’d love to find a way to keep up with you too and I commend the Instagram hiatus (and I’m a little jealous honestly). Thank you for your support here love. I’ll always look back fondly on our retreat with Rebecca and all those wonderful women, but especially the chance to meet you and Sarah. We need a reunion. It’s been too long!

  • Bravo, friend! It all seems like a very natural segue to me. Life is so much about seasons, I’m discovering, and it’s much more enjoyable and fulfilling when I can move with the seasons and the change as it comes. Good luck! Here for you 🙂

    • Thank you so much Mandalyn! Still so sad we never met when we were both briefly in Brooklyn at the same time. It feels natural to me too, before I found out I was pregnant with June I was ready to leave it all behind and get back into the restaurant world which I’m not sure would have been my best move (as much as I love the industry). This feels like a way to take everything I’ve learned and grown with, with Household, to the next phase. Grateful for your support here!

  • Natalie Poe

    Hailey! I’m pretty late to this post but I so appreciate it. I commend you for your honesty and bravery in sharing your relationship with social media. I’ve been blogging for 5 years and hoped to grow my audience through social media but it is a lot of pressure! I gave up and walked away pouring myself into my blog for myself and anyone who cared to follow along.

    I think as a writer it can take away from your creativity! Excited to see your journey and excited for your little girl!

    • Awh, better late than never! Thank you so much for reading and for your words here. I totally understand the choice to walk away after years of pouring yourself into it and not seeing the results you were hoping for. I’d love to check out your site (where I believe the true magic is). I so agree about the creativity! Thank you again Natalie! 🙂

      • Natalie Poe

        Oh you’re too kind! You’re a big inspiration! I’m at 🙂

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