30 Comments

  1. July 17, 2017 / 11:21 am

    Love that you’re sharing this ♥️

    • Hailey
      Author
      July 17, 2017 / 12:07 pm

      Love that you are READING this! Thanks Blakey!!

  2. Ally
    July 17, 2017 / 2:14 pm

    Great article & smart analysis — thanks!

    • Hailey
      Author
      July 17, 2017 / 2:34 pm

      Thanks Ally! 🙂

  3. July 17, 2017 / 3:48 pm

    Hey! Been working on improving my company’s social media presence. Would love further explanation on the not using hashtags portion. Thanks!

  4. July 17, 2017 / 4:26 pm

    Interesting. Maybe I’ll make the switch too. The algorithms are killing me.

    • Hailey
      Author
      July 17, 2017 / 4:55 pm

      It’s so hard to sort through! It just totally depends on your business and what benefits the business account has to you. For example, owning a boutique I would imagine that that swipe up feature is SO valuable, but for blogs like mine it just seemed to not be worth it!

  5. Danielle Peugnet
    July 18, 2017 / 3:34 am

    I have recently switched back to a person account and I’m loving it. I use my profile for my business as well as personal and I find that I get more engagement being personal rather than business. Thanks for sharing this it’s always nice to get reassurance.

    • Hailey
      Author
      July 18, 2017 / 4:27 pm

      Absolutely! So glad you’re liking it too 🙂

  6. Amy
    September 4, 2017 / 5:56 pm

    Hi!! This article wasn’t published all that long ago… I can’t help but notice that you’re back to a business account? Any specific reason for this? Just curious! Thanks ❤️

    • Hailey
      Author
      September 4, 2017 / 6:09 pm

      Yes! So I’m actually working on an article about switching back but last week Instagram quietly updated their terms for folks like myself creating paid content. You now have to have a business account to properly share ads. Kinda crazy! Stay tuned for more info:)

  7. January 22, 2018 / 11:49 am

    Thanks for writing this awesome article! This confirms what I already thought and have researched elsewhere. One thing I was intrigued by was what are these new policies from Instagram which require that influencers and content creators must have business accounts?

    • lynn
      March 9, 2018 / 7:37 pm

      I’m a influencer and didn’t know but I switch to business on my own and I don’t like it much for the reasons of it has block me 2 times sayni like to much or to fast of friends when it was just around 20 people so what? I’m so sick of being limited on nothing I’m helping my friends not making it worse so if u know any thing let me know

  8. lynn
    March 9, 2018 / 7:36 pm

    will I loose the 3 photos I posted while a business account if I switch back to personal? I feel they limited me on like for friends posts while a business I’m not sure but I’m scared and been block as a business says I liked to fast! I need my account back and normal again

    • Hailey
      Author
      March 12, 2018 / 3:19 pm

      Hey there Lynn,

      Your posts shouldn’t go anywhere when you switch from a personal account to a business account. Instagram places limits on the number of follows, unfollows and likes you can do within an hour I believe, but it shouldn’t change between a business account or personal account. Hope this is helpful!

  9. March 14, 2018 / 8:35 pm

    Hello Hailey,

    I really enjoyed reading your blog thank you. I am a dance blogger. One year ago I decided too start blogging and created a separate IG account but business. With no period knowledge or understanding I just followed the crowd I guess. But now I feel like if I switched to personal I can relax a little.

    Thanks for sharing your experience 🙂

    Tay

    • Hailey
      Author
      March 14, 2018 / 8:59 pm

      Yes, absolutely! I’ve since moved back to a business account. When you’re doing sponsored ads and what not it’s just more logical, but if you aren’t doing that then stick to personal for sure!

  10. Elias
    June 23, 2018 / 12:41 pm

    Thank you for this article, I absolutely enjoyed reading it. May I ask one thing, when you switched back to the personal account, did you lose the likes that you had gained when you were on a business profile?
    Thank you.
    warmest,
    Elias

    • Hailey
      Author
      July 3, 2018 / 2:52 pm

      Of course! I didn’t lose any likes or anything like that. 🙂

  11. Hannah S
    July 10, 2018 / 5:26 pm

    I have had a personal IG for a while. I recently created a business IG account for my interior design company. I find I post less often because I am always worried that each post needs to be curated and “professional.” Additionally, I think it is harder to gain followers when you are public.

    I am thinking of doing away with my second business account and just starting to use my personal account for my company. Any advice? Will this be unprofessional if I post things about my personal life as well (family, friends, etc.) that are unrelated to design? And on the other end, will it be annoying to my friends if I constantly start posting work-related posts on my personal instagram?!

    Any advice is appreciated!

    • Hailey
      Author
      July 12, 2018 / 8:23 pm

      Hey Hannah! Thanks so much for your comment here. I totally understand the push and pull between keeping things curated and wanting to share more of the personal side of things.

      When I started Household I also had a separate personal account and found myself leaning more and more toward my account for Household. Since my business is so personal it really meshed well and didn’t make sense to keep them separate, but I realize that’s not the case for everyone. That being said, I think there’s a strong pull from customers, clients and audiences in general to get more of those personal touches and behind the scenes looks into your life as a business owner.

      So here’s my suggestion – keep both accounts for now. Start to migrate some personal content to your business page (you can always make it a personal Instagram account if you want) and see how it does. If you notice people enjoying those posts then you can do away with one account or let it fade out naturally so you don’t loose any past posts!

      Hope that makes sense. 🙂

  12. Petronela
    August 10, 2018 / 5:32 am

    Hello 🙂 thank you for a nice article. I accidentally changed my profile from normal to business and I would really like to change it to private. I just don’t know how. Do you habe any advice please? Thank you 🙂

    • Hailey
      Author
      August 10, 2018 / 7:34 pm

      Hey there Petronela! If you visit the three dots in the right corner of your profile you should be able to scroll down to business settings and switch back to a personal account if you wish. Thanks!

  13. Zon jx
    September 2, 2018 / 12:26 pm

    How to remove Personal Blog on my account? Help please. Tnx

    • Hailey
      Author
      September 14, 2018 / 5:38 am

      Not sure what your question is! Are you trying to switch your account to personal?

  14. Dan
    October 3, 2018 / 6:17 pm

    Hi,
    I have 7k+ followers on my account and a while ago i switched to a business account. I didn’t notice any changes, but after reading your article I have a feeling that the amount of followers i gained per day did drop around the time i switched to a business account. With a business account i was gaining about 50 followers a day, but i decided to switch back to a personal account after reading your article yesterday. However, my account took a massive it. I found that over a period of 24 hours i had only gained 5 followers which was devastating to me. I don’t know if this is instagram’s way of trying to get me to switch back to business, or if i’ve been shadowbanned or something, but i really dont know what happened and its really affecting my account. I would really appreciate it if you could provide some help as to what has happened and/or how to reverse the effects.
    Thanks, Dan

    • Hailey
      Author
      October 4, 2018 / 9:40 pm

      Hey there Dan,

      This article was written a while ago and I have since switched back to a business account. Unfortunately Instagram is making it really tricky for creators to keep personal accounts unless they have a massive following already and have access to all the insights and tools brands like creators to have. That being said I’ve switched back and forth in the past and there’s always a dip initially but then it picks up! Stick with it and with the account that suits you best. I wouldn’t over think it too much!

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