After three of the busiest weeks I’ve had in a long time I’m finally taking the time to sit down, on a Saturday night (mom life), and truly process everything everything I’ve learned. You see, a few weeks ago I had the chance to fly to San Francisco and visit the Pinterest headquarters to teach employees at their annual conference, Knit Con. I know, my jaw is still on the floor.
You might be wondering exactly how this happened. Let me explain.
Earlier this year, shortly after we returned to NYC, I received the sweetest email from one of my favorite Pinterest employees about joining the, Creator Collective. It seemed like a no brainer. Through this collective I would have the opportunity to learn more about the platform and best practices, attend and host events and of course share my knowledge with each of you. My gut reaction was to responded in all caps with a big, YES, but I collected myself and set up a meeting with the team first.
We chatted about what was currently working for me on Pinterest, how I felt the platform could be improved and how I could work with Pinterest in the future. Right then and there the team offered a spot to teach at Knit Con which I swooped up without hesitation (stay tuned for a post highlighting everything I taught at the conference when it comes to styling the perfect charcuterie board, Meat Your Match).
Now flying to San Francisco and teaching was overwhelmingly exciting, but even more than the trip, I was excited to connect with the team and learn more about how I could up my Pinterest game and help you guys do the same.
Since our initial conversation in early 2018 we’ve talked quite a bit about best practices and today I thought I’d share my top eight takeaways from what I’ve learned.
1. Switch to a business account. By doing so you will gain access to both the insights from your profile, and after you’ve claimed your website, any pins saved from your site by other users. This can be super helpful when it comes to understanding your audience and the content their truly loving from your site. There are also a ton of killer new features with the business profile. I’m talking about an entirely new customizable profile and your viewers being highlighted over your followers.
2. Consistency is key. The Pinterest team recommends being an active pinner rather than pumping all your pins out at once. I take about 15 minutes a day and pin items both from my site, from my community and from the people I follow (have you seen the new following tab?). One of their big tips is that the first 5 pins you save each day will be prioritized for distribution so keep this in mind!
3. It’s about the visuals. Remember that Pinterest is a visual, idea based platform when you’re sharing images or creating content. The ideal aspect ratio is 2:3 because whether you’re viewing on your desktop or mobile device, this will take up more real estate on your screen. With that in mind, lifestyle images perform much better than ultra detailed shots. People generally want to get a feel for the entire scene, project, meal, outfit, etc. If your image does not make what you’re linking to clear, this can be a great place to include text overlay. And of course, make sure your images are high resolution.
4. Create content that’s inspirational and actionable. Create a minimum of five boards that cohesively tie back into your brand. Once you know your audience and why they’re on Pinterest create content catered to them. Think like a pinner when you’re creating content for the platform and make sure what you’re putting out there takes your viewer past the pin.
5. Be ahead of the trend. A large majority of the folks using Pinterest are there to elevate their next season, holiday or meal. The team recommends starting to pin 45 days before the holiday will take place, which is clearly much earlier than you would share on other social platforms. This ensures that as people begin to prepare, your pins will more than likely surface as those keywords are being searched for.
6. Utilize your pins to drive traffic to your site and other verified sites. One of the most amazing things about Pinterest is the ability it has to convert pinners into page views and page views into paying customers. A few ways you can capitalize on this is by making sure you write great descriptions on your pins, implement a call to action, include advice where it makes sense, always make sure your pins are leading back to active links and utilize hashtags on your posts (you can use up to 20).
7. Make yourself more discoverable. Embed the save button in your website for easy pinning and link to your profile so your readers know where to find you, your ideas on Pinterest.
8. Stay organized. When you’re naming your boards be wise. Utilize keywords in both your board names and descriptions.
I hope that this post provided insights about the benefits of the new and improved business profile, how to convert pinners into customers and how to maximize your engagement and impact on Pinterest while staying authentic to your brand and audience.