Owen’s Birth

April 27, 2017

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Did you write out your birth story? How long did you wait to put your memories to paper? I just reread mine and it was honestly painful to read. It read more like a police report rather than a story, which I think is only natural when you share your story three weeks after giving birth. At that point things are still so fresh, you’re sleep deprived and you haven’t had time to process exactly what happened. You’re so focused on the details of the day that you’re unaware of the big picture and what it really meant to give birth. I remember at the time thinking that I needed to share these details, that these things weren’t talked about enough and that I had to warn future mothers and my future self of what real birth was all about. I was nervous that if I waited too long to share my experience that I would look at it with rose colored glasses and that certain things would get skipped over. Well, here I am a year and a half later giving my birth story a second chance, rose colored glasses or not.

How to Navigate Partnerships with Brands as an Influencer

April 25, 2017


Over the past year I’ve had the opportunity to work with brands like Google, Gap, Thirdlove, TurboTax, Noosa, Origins and then some in partnership with the influencer agency, Collectively. As I’ve built my relationship with Collectively, I’ve learned so much about navigating partnerships with brands and since this is a topic I get so many questions about I thought I would share my tips and tricks for working with brands as an influencer. I admit that because influencer marketing is still such a new concept, there is still so much for even me to learn. For those of you who don’t know what influencer marketing is here’s the gist, it’s “a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.” To break it down a bit more, brands hire people like myself with an audience on social media or readership on their blogs to share about products or services in an authentic way that highlights their experience. Since this business is something that I honestly stumbled into after having Owen, I’ve experienced quite a learning curve and I’d love to make the process easier for those of you just getting started. I’m here to answer any questions you might have so feel free to leave them in the comments, and for those of you in the same field I’d love to hear your thoughts on the subject and anything you’ve learned along the way. Here are my top ten tricks for navigating partnerships with brands as an influencer!


Keeping Household Mag. Organized

April 22, 2017


I mentioned at the beginning of the year that I wanted to share more behind the scenes business hacks and what not, which I have loved doing. I’ve covered tax information, how to build your Instagram brand and now I’m sharing some insight into staying organized with clients. For me organization these days comes down to one word – HoneyBook. I first tried HoneyBook as a studio manager for Amy (Amy Frances Photography) and was immediately hooked. Around the same time I started working for Amy, I took the leap to take Household full time, and to be completely honest my system for keeping organized was a little wonky. It took a combination of emails, google sheets, countless checklists and Paypal invoicing to keep things in order and even then there was quite a bit of anxiety associated with the whole process. I was constantly having to check and recheck all my various sites and apps to make sure they all aligned and found myself digging through emails all the time and having issues finding exactly what I needed to in a timely manner. To put it simply, it was not efficient.


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Photography By: Amy Frances